I get that it’s a long title to copy and paste over and over, but that’s what it is. But the marketing around it, almost exclusively, calls it a straight rye.
BLACKENED WHISKEY REVIEW FULL
To the credit of the label, it does carry the full designation/proper title of it being a “Kentucky Straight Rye Whiskey finished in Madeira Casks”. It’s finished in Madeira casks, which immediately disqualifies it from being a straight rye. So, I have to call out that this is NOT a straight rye as stated over-and-over in the press releases and marketing which simply label this as “BLACKENED x Willett Kentucky Straight Rye Whiskey”. To some, proper naming might be minor, but to the nerds who spend our time digging deep into the laws governing our favorite spirits, it’s a big deal. The only thing, on the surface, I don’t like about it is some of the marketing. I love seeing this kind of unique collaboration to bring something new to the market. Not because of any of the individual components, but because it’s awesome to see distilleries and producers working together like this and both putting a stake and a name on the product.
It’s the first release in their new “Masters of Whiskey Series”. Drew provided the whiskey (combination of high rye and low rye whiskeys), Rob supplied the finishing process (wine barrels and “Black Noise”), and Lars sequenced a unique playlist, chosen by Rob and Drew, to be blasted through the proprietary Black Noise setup. Blackened x Willett Rye is a project combining the resources and talents of three men: Drew Kulsveen, Rob Dietrich and Lars Ulrich.
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